Reyaz Ahmed

Reyaz started in sales, carrying an institutional territory at Bajaj Electricals from 6.9 crore to 9 crore. That is where the habit came from. Revenue is a conversation, and the conversation is won or lost on how clearly the buyer understands the choice in front of them.

Digital and growth marketing came next, which is where demand gets built. Then product marketing, where positioning, packaging and narrative turn what a product does into something a buyer will pay for.

Today he runs TeardownX. One senior product marketer, no account managers, working with founder-led B2B companies on the four things that decide whether they grow: positioning, ICP, pricing and the funnel. The person who does the diagnosis is the person who does the work.

What he works on

• Positioning and messaging for founder-led sales motions
• Competitor teardowns and category narrative
• ICP definition built from customer interviews, not personas invented in a workshop
• Pricing and packaging shape
• Sales enablement: battlecards, objection handling, pitch narrative
• Win loss and voice of customer research

Track record

• $5M+ Pipeline generated as sole product marketer across three enterprise SaaS products
• 25% Increase in win rates from messaging and targeting work with sales and BDRs
• $1.4M to $2.5M ARR on PIMworks in 14 months after a repositioning
• 100+ Sales enablement assets shipped: battlecards, narratives, objection frameworks

Where the practice comes from

1. Consultant, TeardownX 2024 to now

   Runs every engagement personally. Positioning audits, competitor teardowns, ICP mapping and 90-day campaign sprints.

2. Product Marketing Specialist, Mobius Knowledge Services 2023 to 2026

   Sole product marketer across three enterprise B2B SaaS products. Positioning, messaging, ICP, pricing, launch and enablement. Six buyer personas built from 25 customer interviews, with 30 competitors tracked into the roadmap.

3. Product Marketer, CAFS Money 2020 to 2023

   Built the product-led motion for a fintech app from zero. Voice of customer and win loss research lifted ARPU 25 percent.

4. Management Trainee, Bajaj Electricals 2019 to 2020

   Institutional sales in the Delhi region. Territory revenue up 30 percent year on year, from 6.9 crore to 9 crore.

Published here

• Why Founder-Led Sales Stalls at 30 Customers August 2026

Work with him

Every marketing teardown is run by the person on this page, start to finish. There is no account manager and no junior doing the reading. Get My Teardown.